Hamlet cigar Essay

The well known brand for cigars Hamlet is produced by Japanese Company. It was initially launched in the year 1964 in United Kingdoms. Their tagline spread a little happiness is well described in their art work. wile Work for Hamlet CigarArt work for Hamlet Miniature Cigars urinal advertizement is very interesting. It has the bottomground of a mens washroom. A tall mans back is placed on the extreme left who is urinating, while in the 80% of the remaining art work three vertically challenged people are rest. organism short heighten they cant reach up to pee in the urinal. One standing in the right has his knees bent and the one standing in left has his knees crossed.They both have flinching expressions on their faces and they holding their stomach. Where as the third vertically challenged person standing in the middle looks content and is roll of tobacco and offering Hamlet Cigar from the packet to the person standing left to him. Though his legs are a little bent too which mean he in like manner wants to take a leak but his expression are very cool and calm.The moral of the advertisement is Hamlet Miniatures Cigar can satisfy you even in the dire of situations. Top right of the green tiled bathroom wall has cigars cover pasted. Their tagline Spread a little happiness is placed right next to hamlet miniature cigar cover. The fonts are big and in white making it prominent on green background due to the color contrast.This advertisement received 19 complaints. It was considered offensive and vulgar. It was more of a mockery to short people. The company in its defense claimed that it was portray of problems these people face in their free-and-easy lives (BBC, 2002). Never the less, the art work conveys the message very clearly to its target audiences.